Thursday, 14 June 2007
Keep Your Skin Protected
The Entertainment Industries Council, Inc. (EIC) has teamed with the Sun Safety Alliance (SSA) and the National Association of Broadcasters (NAB) to launch a public service announcement (PSA) campaign about skin cancer prevention. The NAB will be providing the PSAs to its local television stations via satellite in June as the sun begins to scorch outdoor enthusiasts.
The sun safety PSA campaign features a young woman who overexposes herself to the sun and develops skin cancer. As she speaks to the audience, her face ages dramatically, and it becomes obvious that her skin is sun damaged. The campaign consists of three separate PSAs: 30 seconds, 15 seconds, and 10 seconds. The spots were piloted in late night timeslots during The Late Show With David Letterman on CBS last fall and now will receive their community-based launch.
EIC, a non-profit organization, was founded in 1983 by leaders of the entertainment industry to bring the power of the industry to bear on health and social issues. Among the issues EIC addresses are: drug, alcohol, and tobacco use and addiction; firearm safety and injury prevention; sun safety; human trafficking; terrorism and homeland security; mental health and bipolar disorder; post traumatic stress disorder; diabetes; and HIV/AIDS prevention. EIC’s website is located at www.eiconline.org.
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