Friday, 13 January 2006
TRIO goes Broadband
Bravo breaks ground on the broadband front and announces aggressive plans to launch a suite of branded broadband channels in 2006. The two initial broadband channels being announced today are TRIOtv.com, the first-ever TV channel to move to broadband, and BrilliantButCancelled.com. Each broadband channel will be available in the U.S. 24 hours a day, seven days a week, and will be advertiser supported. The announcement was made today by Lauren Zalaznick, President, Bravo, during Bravo's presentation at the Television Critics Association press tour.
"Broadband gives Bravo the opportunity to move beyond the constraints of a linear analog service and deliver content 24 hours a day to our devoted viewer base in the areas they are most passionate about," said Zalaznick.
The roll-out begins in January with the launch of TRIOtv.com as a stand alone broadband service and additional broadband channels will continue to roll-out throughout 2006. BravoTV.com, the overall hub under which the suite of broadband channels will live, will feature exclusive original content produced for the site including rich broadband-focused microsites from Bravo's shows ranging from Project Runway to Top Chef. Not limited to what is on-air, the site will also feature exclusive video, pop culture blogs, never-before-seen interviews and footage, as well as viewer generated interactive components.
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