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Friday, 30 September 2005

Brits on Branded Entertainment

The American Idol judges sit with Coca-Cola cups on the table in front of them. The contestants on the new series of The Apprentice hang out in a Poggenpohl kitchen. The good guys in CSI: Crime Scene Investigation zap around in GMC Yukon vehicles.

These are the latest and most visible signs of advertisers' fight against the growing power of the television viewer: the ability to edit out the commercials. TiVo, Sky+ and other digital recorders allow viewers to watch programmes without having to endure the advertisement breaks that are rife in US television.

-UK's The Guardian looks at branded entertainment in the U.S.

Posted by HSS at 08:42 AM in Current Affairs, International, Television | Permalink

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